When Push comes To Pull: The New Economy and Culture of Networking Technology

A new trend has been resounding across sectors: push is coming to pull, rather than to shove.

David Bollier's article When Push comes To Pull: The New Economy and Culture of Networking Technology explores this change.

We are living in an epochal period of transition bridging two very different types of economies and cultures; we're transitioning from a "push" economy to a "pull economy".

A “push economy” is based on anticipating consumer demand and then making sure that needed resources are brought together at the right place, at the right time, for the right people. A "pull economy" uses more open and flexible methods of production that use coordinated networks of technologies to produce customized products and services that serve localized (demand-driven) needs on call.

The days of puahing a dance work are departing. Welcome the age of mixing the push with the pull; imbedding versatility into the framework of dance to allow for flexibility, tailored value-added experience, and coordinating communication and interaction with artistic integrity. I believe we need to continue to produce artistic work, while equally aligning ourselves with our markets. We must cultivate more demand for dance, build a market appetite, and become renowned for addressing localized interests with our extraordinary art. Not one or the other, but both.

To read the full article (78 pages), click here.

To read the summary, and the first source of my information, click here and go to 2006/10/13.

- R