18 October 2006

What I'm reading: "Pas de deux..."

"Pas de deux: The intricate relationship between business and the arts" a special collection of articles from Business Quarterly.

Topics here range from managing the performing arts, the interface of business and arts, reaching elusive audiences, and towards more professionalism in the arts. It's a gentle academic read with golden nuggets of information, like the "Young at Art" program that was originally devised by Lyman Henderson (then chairman of Davis & Henderson and president of the National Ballet of Canada) who sought to encourage younger, with-it executives to become familar with arts groups and groom them for a future of being on arts groups boards.
This is a tight publication, and a quick read.

-R

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