Getting the most out of dance by blogging

I'm posting here an interesting paper entitled "Embracing Blogs: A New Blueprint for Promoting Dance on the Internet" by Doug Fox.

Why do I like this paper? It makes sense.

This paper (yes it's 24 pages, and they are a quick read) focuses on the value and importance of blogs as an invaluable tool for helping dance companies:
- Increase the size of dance audiences
- Generate more donations and sponsorship revenue
- Get more coverage in the press and other media outlets
- Create more knowledgeable audiences, and
- Inspire greater interest in and enthusiasm for all forms of dance

It offers "a plan for how dance companies can create and promote Internet marketing campaigns that increase audience sizes, generate more revenue, get more press coverage, create more knowledgeable audiences, and inspire greater enthusiasm for all forms of dance."

Who can't appreciate that?

Fox shares some smart thinking, and we will all be better off for it, if we read and consider and implement.