"Don't just applaud - Send money! The most successful strategies for funding and marketing the arts" by Alvin H Reiss
This is a snappy read, chockablock full of great ideas. From tongue-in-cheek ads to handwritten fund appeals, to targeted marketing to specialized groups, this book has chops. In eleven thematic chapters, it offers 1-2 page vignettes telling organizations' stories, from challenge to plan and then the result. Inspiring.
-R
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