This is what I'm reading right now:
The Cultural Tribes of Public Relations by Greg Leichty, Department of Communication, University of Louisville
click here to download the pdf
I believe there are links to be made between cultural contexts of public relations and the reception of cultural products and processes by the public. I'm reading it with 'relational aesthetics' in mind, and I am interested in the connections between the posited foundational beliefs (for example, beliefs about 'nature') and the contextual positions listed (fatalism, egalitarianism, hierarchy, autonomous individualism and competitive individualism). What if we take art, or dance, as a foundational belief, and relate the contextual positions listed... what if we are able to articulate and validate a spectrum of perspectives for dance? What will this say about how we relate to our performers, to our audiences?
These are my questions.
- R
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